I was looking at the Clearly Contacts website yesterday when I saw a pair of Tina Fey Glasses. I don't mean dark plastic frames that resemble the frames Liz Lemon sports on 30 Rock. I mean Tina Fey Brand glasses.
Behold the Tina Fey 8002s.
I'm a little torn about this. Content creators are finding it increasingly difficult to get paid for their work, so I generally don't have a problem with licensing deals if they allow a brilliant talent like Fey to line her pockets.
But I think it's a little silly to license an accessory that's not particularly spacial. Unlike, say, America Ferrera's bright red Ugly Betty frames, there are hundreds of frames that look just like Liz Lemon's glasses. It's really easy to find glasses that look like this (the pair that Tina Fey wears on TV are apparently made by Gucci--wouldn't that make the Gucci model the real Tina Fay frame?). If you bought these simply because you wanted to achieve the Tina Fey look and had not figured out how to do this before, you may be, in Tina Fey's words, a dum-dum.
That said, I might be ascribing inaccurate motives to hypothetical shoppers. What if people bought these frames not because they wanted to look like Tina Fey, but because it's freaking amazing that a smart, nerdy woman is marketing a product for other smart, nerdy (looking) women?
These frames are about as distinctive and rare as a pair of GAP jeans, but they have a genuine creative connection to her work. They make sense. It's not like she's selling the "Tina Fey celebrity diet" or the "Tina Fey GoBlonde! highlighting kit" (Amy Poehler could sell hair bleach if she wanted). This product celebrates her nerdy, smart-girl status, and I am totally into that. She may well be the only female celebrity with a glasses line who is actually famous for wearing glasses, and that makes the kind of good sense I definitely associate with Ms. Fey.